The Economist recently wrote an article on how companies are effecting incremental changes through use of data. Examples include Amazon and how every pixel is optimized through incremental tests to maximize sales. Google has perfected it’s search optimization through learning from user data. And of course, the infamous Facebook experiment on its users. Such changes of course … Continued
The B-Team and Externalities and “Social Good”
In the B Team post on capitalism, I talked about externalities and transaction costs and how companies should factor these costs into the prices they charged and that we as consumers should be happy to pay these costs, this is of course, if you are serious about re-forming capitalism. Here is a primer on what … Continued
The B Team – Let’s Rethink Capitalism
So, The B Team recently launched a video campaign asking for a breakthrough. Summary “We know that companies would like to assume infinite growth. We also know the global economy is hitting natural resource limits, that fossil fuel consumption is destabilizing the environment and that our population is growing exponentially. What we don’t know is how … Continued
Amazon and Online Ads – What is the Value?
Article: What’s the real value of online ads? Maybe not much An article calling into question the value of google ads or online ads in general. The Lawyer: An article that starts with “a group of economists” should instantly be mistrusted. Unless it’s “a group of economists/lawyers walk into a bar” then it could be a hilarious … Continued